Alarna + Petite Pierre Co

🦇 Welcome to Petite Pierre Co… where pretty little rocks and spooky baby dreams come to life. 🖤

I didn’t have a great awakening or tumble through a vortex into a crystal realm. Honestly? I just really liked collecting pretty little rocks. That’s how it all began.

As I grew older (and got dangerously close to having my own money and no supervision), my curiosity turned to obsession thanks to my now diagnosed ADHD. I started reading, researching, and learning all I could about these sparkly little soul-soothers. It wasn’t just a collection anymore, it was an investment in myself. Whether or not you believe in the woo-woo, they made me feel good... and that was enough magic for me.

🪦 Then came 2020, Melbourne Covid lockdowns, existential dread, and far too much time indoors. Petite Pierre Co was born from the shadows, right in the middle of all that gloom. The name? A little ode to the French — Petite Pierre meaning “little rock.” A fitting tribute to the treasures I loved, and the sanity they helped me keep.

Fast forward to 2023: I had my first little ghoul (ahem, baby) and, naturally, wanted to dress them in something other than sunshine and cartoon bunnys. I couldn’t find anything that matched my spooky little soul… so I sat up in my own darkness. That’s when the fog lifted and bam — my Spooky babywear line was born. Turns out, I wasn’t the only one craving coffin-core for kids.

Since then, my spooky baby PJs and alternative kidswear have gone viral on TikTok (multiple times, may I add 🖤), and the line has crept into the hearts of like-minded mamas across the country AND WORLD. We’ve even expanded into daily-wear matching PJs so you and your little monster can haunt the house in style.

Whether you're here to pick out some crystals, summon cozy matching sets, or simply lurk and vibe, welcome to the coven.

With moonlit gratitude, From one Misfit to the other,
Alarna